On a small business forum I’m on, entrepreneurs have been having a frustration/giggle-sharing thread about the proposals they’ve gotten from potential clients. Some of these proposals are absolutely riotous – even more so because at one point in our careers, many of us actually accepted these proposals – product trades, ridiculous retainers, free babysitting, jars of marijuana (disclaimer: I live in a place where this is okay)… these are some of the more gentle ones, honestly, and on surface-level, they sound more like sweet community barter than business exchange. But what’s really being said here, in many cases is, “I need what you do but I don’t want to pay you for it,” and it comes as an insult – especially when you literally witness a client spending lots and lots and lots of money elsewhere. Eventually this process smooths itself out and clients come to you with a-game in place; but it can be a bumpy little road getting there.
Social media can have a profound effect on your non-profit’s reach if it’s done right, and there are a million and one resources online to help you do this cheaply and effectively. In this post I’ve filtered out a few of my most recent and easy-reading favorites, and also featured some examples of non-profits who’ve made major leaps with social media.