Social media can have a profound effect on your non-profit’s reach if it’s done right, and there are a million and one resources online to help you do this cheaply and effectively. In this post I’ve filtered out a few of my most recent and easy-reading favorites, and also featured some examples of non-profits who’ve made major leaps with social media.
How to Spot A Player: Avoiding the Follow/Unfollow Folks
Have you encountered this one yet? You look at your Twitter or Instagram and ZOMG LOOK WHO FOLLOWED ME! You get all excited because Miss Influencer with 100k followers, and who only follows 310 people, has followed YOU. Two days later, you notice you’ve lost a “follower”. If you’ve got a small chunk of followers, you might be able to determine exactly who left your little world, and maybe you suffer a little letdown because yeah… Miss Influencer has flown your coop.